Marketing Automation Executive

London, Slough

Marketing Automation & Email Executive

About the role:

You will be responsible for creating and delivering email marketing automation and campaigns to effectively take QA’s services to market, specifically focused on lead generation goals.  

Key Responsibilities:

  • Create and deliver email marketing campaigns to effectively target different customer groups
  • Work with key stakeholders and assist with copy to deliver compelling propositions and marketing messages that resonate with the target audiences
  • Proofread emails for clarity, grammar and spelling
  • Perform A/B testing to continually learn and improve on campaign results
  • Ongoing analysis of current/previous email marketing campaigns for optimisation of future campaigns
  • Support the marketing automation manager with developing documentation and road maps for processes
  • Deliver marketing activities on time and within budget, with a core focus on lead generation
  • Ensure campaign materials are shared with key stakeholders
  • Responsible for reporting on email marketing results to stakeholders
  • To ensure GDPR regulations are adhered to across all aspects of the role

Your experience:

  • Experience working on marketing campaign activities across a variety of channels
  • Experience creating emails in a WYSIWYG editor
  • Previous marketing automation platform experience is essential (HubSpot is desirable)
  • Previous experience reporting on metrics and KPIs
  • Ability to understand and interrogate data in order to present campaign insights and learnings
  • Some HTML experience would be advantageous
  • Confident in communicating with a variety of stakeholders
  • Experience of working on multiple projects concurrently and to tight timescales

See job description for further details and if you are interested in the role, apply today!