Partner Marketing Executive

London, Slough
Description

 

Partner & Events Marketing Manager

About the role:

You will be responsible for creating and delivering strategic partner marketing plans to drive growth with partners. The role is also responsible for B2B lead gen event management – supporting other parts of the lead generation marketing function. 

Role responsibilities:

  • Create a partner marketing strategy
  • Work with the Head of Partners to prioritise and manage partners to determine appropriate levels of marketing activity and support
  • Create and deliver strategic partner marketing plans to drive lead generation across multiple channels
  • Run pitches for marketing development funds (MDF) with target partners
  • Provide ROI reporting and analysis for partner MDF
  • Work with the Curriculum Managers to develop compelling propositions and marketing messages that resonate with the target audiences
  • Execute the partner marketing strategy on time and in budget, delivering marketing activities with a core focus on lead generation
  • Work with key stakeholders (Sales & IT) to ensure lead management processes are followed and leads are followed up
  • Ensure that all marketing activity is tracked, analysed and reported on
  • Use learnings to optimise performance and maximise ROI
  • Ensure GDPR regulations are adhered to across all aspects of the role

Your experience

  • Demonstrable experience of campaign planning and strategy, preferably working with a B2B technology brand
  • Experience managing lead generation campaigns across a variety of channels
  • Proven track record of campaign management and optimisation
  • Experience using marketing automation tools is desirable and HubSpot beneficial
  • Experience of using analytics and reporting to measure campaign results and action optimisations
  • Demonstrable experience of producing print and online communications
  • Experience of managing multiple stakeholders at all levels and suppliers to drive desired outcome
  • Experience of budget management
  • Strong planning and organisation skills with an ability to manage multiple projects to tight timescales
  • Experience of people and resource management

If you have read the above and interested in the role, apply today!